COTTON RACK
Founded Cotton Rack, a B2C retail womenswear brand, with my partner Ms. Rameshwari Kaul in November 2013-
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Managed various responsibilities as a co-founder to drive success.
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Created and managed brand identity, online presence, social media and Shopify website along with website blog.
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Generated traction for online and offline sales in B2B and D2C channels.
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Interviewed, trained, and assigned responsibilities to employees and artisans.
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Coordinated and managed a team of up to 30 weavers with six permanent employees.
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Creative direction for story shoots and product photography.
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Developed a textile library targeting a global audience and providing livelihood opportunities for artisans.
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Scouted and marketed unique products like Cashmere Cotton, a 100% handspun pure cotton material which looks and feels like Pashmina “Cashmere”.
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Collaborated with West Bengal weavers to create the exclusive "Folds" sari collection using Jamdani technique and handspun cotton.
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Approved budgets and established accounting system for accounts payable, inventory control, and financial reporting.
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Prepared financial statements, projected income statements, cash flows, and balance sheets.
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Designed innovative strategies and executed promotions, conducted brand-positioning research.
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Updated, designed website for the third time in 2019 post seed funding by StartupUp Oasis and Mr. Sunny Narang, while managing social media presence.
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Collaborated internationally for winterwear collection using indigenous wool from Rajasthan alongwith a handreeled silk collection.
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Actively participated in training sessions for artisans, fostering skill development and capacity building.
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Recognized as one of the top 20 upcoming designer under the age of 35 in 2016.
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Finalists in Lexus Design Award India for Cashmere Cotton collection in 2020.
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Recognized as Industry Disruptors by UN Women's WeEmpowerAsia and DO School, Berlin.
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In 2022, pivoted business plan from retail brand to B2B brand, focusing on design consultancy and job work orders for overseas clients.
Exemplified commitment to sustainability, craftsmanship, and social impact and achieved significant milestones in the retail fashion industry through brand development, collaborations, and talent nurturing.
